
DIAL – A Day In The Life – Xavier Louis @ Peak Labs

Day In A Life
Xavier Louis is an entrepreneur and gaming specialist. He co-founded Peak – The number 1 brain training app for mobiles, that uses neuroscience, technology and gaming to improve cognition.
Here he talks about what makes his perfect day, the importance of harmony in your life and the difference between being a co-founder and CEO.
TLDR
- Lack of sleep will have the most negative impact on your cognitive performance
- An evening routine is the foundation of a good day
- Meeting other entrepreneurs and people is essential in developing new ideas
- Balance and harmony is important, especially family time/bonding
- Utilise commuting time to your advantage
- Make important decisions or brain intensive tasks in the morning



- When walking to and from the station I tend to listen to a TedTalk. It’s ideal for my curiosity and trying to learn and takes 15 minutes which is my walk to the station
- During the actual commute I do a bit of cognitive training with Peak, I launched the company 6 years ago, been live for 4 years and we have 50 million users. I’m doing a daily workout that’s between 1-15 mins per day/4-6 games just to warm up your brain. Working on memory and attention skills.
- I try to read as much as possible. I tend to buy far more books than I have time to read so the library is growing. It’s quite diverse and I like reading novels and history (Books on civilization). I also read books on strategy as somebody who founded a company and then became a CEO. One book I’ve read three times lately is The Hard Things About Hard Things by Ben Horowitz. I recommend for anybody who is likely to be a CEO or starting a company. I’m currently reading Good to Great a book about companies that one day seem to leap forwards. I also read books on Psychology.
On the commute back home, I will mostly read. I tend not to read much in the mornings or the evenings. But I guess to make it a perfect day, I would try to add an extra hour of reading per day as I really enjoy it.






Q. Looking into your original point of having a good night time routine, is there anything you would do that ensures that you will have a good start to your day feeling fresh? So probably the things to avoid is to try to solve things at 10 or 11pm because 1. it is taking time from your harmony and 2. It’s not the best time to make decisions anyway. Most things can probably wait for the next morning and I prefer to make decisions the next day in the morning when I’m feeling fresh and awake. I’m getting better at this because in the beginning, the first 5 years as an entrepreneur was super challenging. We want to solve everything straight away and now working with technology I try to limit that. It takes time away from the family, we make worse decisions, so what’s the point?
We as a company use services such as slack, where we can turn off notifications to make sure you don’t get distracted.
For me having a good sleep routine is the start of success for the next day. We’ve been working with a number of sports professionals who want that extra 1% edge which would be the difference between losing and winning. The more I’ve been looking, the more I’ve been seeing sleep as the catalyst for success. Success isn’t happening during the day it is happening at night when you are sleeping, to perform better the next day.
Q. Finally what differences have you experienced from being a co-founder to then becoming a CEO? Some of the key differences I have experienced moving from Co-founder (Head of Product) to CEO this year have been things like having a more generalist approach to working (e.g. need to take decisions in many areas you’re not expert from marketing, HR, tech, etc.). As CEO you have the ultimate responsibility for strategy, vision, direction as well as culture. A Co-founder = CEO / decision-maker of one area (call it product, tech, marketing, etc) whilst CEO is decision maker overall. If there are disagreements between the CEO and/or Co Founders, the makes the last call. Finally as a CEO I’ve found myself under more scrutiny than as Co-founder. To find out more about Peak Labs and their Brain Training game visit their website www.peak.net and check out the video below.
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